Brandrune

Brand guide

Carved to name a thing.

The mark is berkanan, the rune for B, cut from eleven flat facets. Everything else in the system comes from its one angle: 30 degrees.

Download every asset Pick files one by one

Version 1, October 2026. SVG and PNG, free to use for anything about Brandrune.

The Brandrune mark: the rune berkanan, carved in ochre

01

The mark

A rune is a mark carved to name a thing. Ours is cut the way a stone carver cuts a letter: each wall of the groove slopes down to the centerline, and the light picks out the walls.

The mark with its centerline drawn over it: a stave and two equilateral triangles, branches at 30 degrees
One angle
Every branch runs at 30 degrees. That makes each half of the rune an equilateral triangle, and the same line cuts the top and bottom of the stave.
Eleven facets
The outline slopes to its centerline like a V-cut groove. Light comes from the upper left, so walls facing it are lit and walls facing away are deep.
Flat when small
Below 32 pixels the facets go and the silhouette stays. The favicon is always flat.
Ochre or Ink
The rune is Ochre, or Ink in one-color work, or Paper on an Ochre field. Nothing else.
The wordmark: brandrune in lowercase
The wordmark is drawn, not typed: lowercase, one stroke weight, round bowls kept round so the name reads at a glance. The rune shows up in the cuts. Every stem top is sliced on the same 30 degree line as the mark, and the open end of the e follows it too.

02

Lockups

Four arrangements, each in color, one-color Ink and reversed. The horizontal lockup is the default. Use the others when the space asks for them.

Horizontal lockup
Horizontal Headers, READMEs, slides. The default.
Stacked lockup
Stacked Square-ish spaces, title cards, stickers.
The mark alone
Mark When the name is already on the page.
App icon
App icon Rounded square, carved in light on Ochre.
Favicon
Favicon Flat, holds at 16 pixels.
Color lockup on Paper
Color, carved
Color lockup with a flat mark
Color, flat mark
One-color Ink lockup
Ink, one color
Reversed lockup, Paper on Ochre
Reversed, on Ochre

03

Clear space and minimum size

Clear space is x on every side, where x is a quarter of the mark's height: the depth of one branch. Nothing else goes inside it, including the edge of the page.

The horizontal lockup inside a dashed box one x away on every side
Horizontal lockup at 96 pixels wide
96 px Horizontal lockup, minimum width on screen. 25 mm in print.
Stacked lockup at 64 pixels wide
64 px Stacked lockup, minimum width.
Carved mark at 32 pixelsFlat mark at 16 pixels
32 px / 16 px Carved mark down to 32, flat mark below that.
Favicon at 16 pixelsFavicon at 32 pixelsApp icon at 48 pixels
16 px Favicon. The app icon starts at 48.

04

Usage

Use the files as they are. Every example below is the real lockup with one thing changed.

Do

Do: the carved lockup on Paper
Carved lockup on Paper or Card.
Do: the reversed lockup on Ochre
Reversed, Paper on Ochre.
Do: the one-color Ink lockup on Ochre tint
One color, Ink, on a light field.
Do: the flat mark when the lockup is small
Flat mark when the lockup is small.

Don't

Don't: the rune recolored green
Recolor the rune. Green means open and nothing else.
Don't: the rune drawn as an outline
Outline the rune.
Don't: a glow behind the rune
Add a glow, a shadow or a gradient.
Don't: the lockup squashed
Stretch or squash it.
Don't: the mark rotated
Rotate the mark.
Don't: the name retyped in a serif as BrandRune
Retype the wordmark, or write BrandRune.
Don't: the lockup on a dark gray field
Set it on a field it fights. Ochre on Stone is 1.06:1.
Don't: the mark moved after the wordmark
Rearrange the parts.

05

Color

Light only. Every color is set explicitly and there is no dark theme. Ochre is the red-brown rubbed into carved runestones; use it for the mark, links and one button, and let Paper do the rest. Contrast is the WCAG 2 ratio, measured.

Ochre#9c3d1cThe mark, links, the primary buttonOn Paper 6.49:1. White on it 6.78:1
Ochre tint#f6ebe5Highlight panelsOchre on it 5.79:1
Paper#fafaf8Page backgroundInk on it 16.16:1
Ink#1d1d1bText, names, one-color markOn Paper 16.16:1
Stone#5f5f5aSecondary text, captionsOn Paper 6.14:1
Card#ffffffCards, inputsInk on it 16.88:1
Rule#e6e5e0Borders, dividersDecorative, 1.21:1
Open green#1f6b3a on #e8f5ecThe open chip, and nothing else5.80:1 on its tint
Amber#8a5a00 on #fdf3e1The premium and expiring chips5.39:1 on its tint

Facet tones, the mark only. Lit #c25a33, light #ad4925, Ochre #9c3d1c, deep #7a2d14. Carved in light on Ochre: #ffffff, #fbf4ef, #efd9cc, #d9b19c. They never carry text and never appear outside the rune.

06

Type

The system sans, so pages are fast and names render in the face the reader already reads all day. No web fonts. Sizes step by 1.25 from a 17 pixel body.

Aa

System sans-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif

{ }

System monoui-monospace, SFMono-Regular, Menlo, Consolas, monospace

  1. 52 / 700Names you can read.
  2. 42 / 700Domains that are really open.
  3. 33 / 700What it fixes
  4. 27 / 650A script asks the actual registries
  5. 21 / 400Describe what you are building in a sentence.
  6. 17 / 400Body. It asks the registry. If the registry has no record, it says open.
  7. 15 / 400Captions, notes and secondary text, in Stone.
  8. 13 / 650CHIPS, META AND EYEBROWS
slackmere

A name on a results card: sans, 600 weight, 22 pixels or more, slight positive tracking, lowercase, the way it will be typed.

07

Status words

The product's vocabulary. They appear exactly as written, lowercase, always in a chip. Green is only for open, so a reader learns that green means the registry said no record.

open
The registry has no record, and a registrar confirmed the standard price.
open*
The registry has no record. Price not verified.
premium
No record, but priced well above standard.
reserved
No record, but no registrar will sell it.
parked
Registered and parked at a domain-sale service.
expiring
Registered, in redemption or pending delete.
taken
Registered.
unknown
No usable registry answer. Never counted as open.

08

Voice

The Norse register stays in the name and the mark. Everywhere else the product speaks plainly, because plain is the whole point.

  • Plain. Short sentences. The words a builder would use to a friend. If a sentence needs a second read, rewrite it.
  • Says what it checked. Every claim names its source. Never round a guess up to a fact.
  • Dry, not cute. One light line is fine. Puns on "rune" stay out of product copy.
  • No hype words. Not revolutionary, game-changing, unlock, supercharge, seamless or effortless.
  • No em-dashes. Commas, colons and periods.
  • Names are invented whole for each surface, and checked before they appear with a status.

Say

It asks the registry. If the registry has no record, it says open. Otherwise it tells you what it found.

Not

Unlock the perfect AI-powered brand name in seconds!

Say

The registry said no record.

Not

Available!

09

In use

The system on the surfaces it lives on. The names are invented for this page and were checked with the skill's script on 2026-10-10; statuses drift as names get registered.

A tide chart for sea kayakers4 of 150
eddyloft
8 letters · compound
.com open*.ai open*
slackmere
9 letters · compound
.com open*.ai open*
tidewick
8 letters · compound
.com taken.ai open*
moorlark
8 letters · compound
.com taken.ai open*
Results page Plain names on cards, chips in the status colors, the flat mark in the corner.
brandrune / brandruneREADME.md
Brandrune

Names you can read.
Domains that are really open.

Claude Code skillMITfree, forever

/plugin marketplace add brandrune/brandrune
/plugin install brandrune@brandrune
README header The horizontal lockup at 50 pixels, the tagline, the two install lines.
Brandrunebrandrune.com

Name generators style every name like a logo and call a domain available on a guess. Brandrune shows plain names and only says open when the registry has no record.

The Brandrune social card: names you can read, domains that are really open
brandrune.comBrandrune: names you can read, domains that are really open
X and LinkedIn post The social card from the OG template, 1200 by 630, with the app icon as the avatar.
App icon sticker
Stacked lockup sticker
openthe registry said no record
Stickers Die-cut with a white border: the app icon, the stacked lockup, and the one status word worth putting on a laptop.

10

Explorations

Four directions were drawn. The carved rune won because it is the brand's own story told in geometry, and because it falls back to a plain rune silhouette at 16 pixels without redrawing.

Direction A: the carved rune
ChosenA. Carved Berkanan from eleven flat facets, a V-cut groove lit from the upper left. Reads as a carving large and as the plain rune small.
Direction B: the monogram b
B. Monogram b The rune's lower triangle on a full stave reads as a lowercase b. Clever, but it drops half the rune, and the rune is what the name means.
Direction C: the runestone
C. Runestone A raised stone with the rune cut through and a carved band inside the edge. A strong badge, too much detail for a tab strip.
Direction D: the registry seal
D. Registry seal Sixty ticks around the rune, like an inspection stamp. It says checked, but it reads as a badge, not a name.

11

Downloads

SVG for anything that scales, PNG for anything that does not. Transparent backgrounds unless the file is reversed or a tile.

Download everything (.zip)

PreviewAssetFiles
Horizontal lockup
SVGPNG 1200
Horizontal, flat mark
SVGPNG 1200
Horizontal, Ink
SVGPNG 1200
Horizontal, reversed
SVGPNG 1200
Stacked lockup
SVGPNG 800
Stacked, Ink
SVGPNG 800
Stacked, reversed
SVGPNG 800
Wordmark
SVGPNG 1200
Mark, carved
SVGPNG 512PNG 1024
Mark, flat
SVGPNG 512
Mark, Ink
SVGPNG 512
Mark, reversed
SVGPNG 512
App icon
SVG1632641801925121024
Favicon
SVG163248
GitHub avatar
SVGPNG 512
Social card template
SVG, editable textPNG 1200 by 630
Explorations
Monogram bRunestoneSeal